Tag Archives: ctr metric

Search Engine Optimization
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CTR – Click-Through Rate

CTR stands for click-through rate: a metric that measures the number of clicks advertisers receive on their ads per number of impressions. PPC click-through rateĀ is the rate at which your PPC ads are clicked. This number is the percentage of people who view your ad (impressions) and then actually go on to click the ad […]...